Blogs have relevance when they are read by visitors visiting the blog site. Many amateur writers try out their hands in blogs and get few hits when their friends read the blog write up. But, the importance of blogs does not end here. Blogs bring traffic, awareness, prestige, and much more to the site. Marketing blogs for greater hits per day requires suave skills and marketing tactics. Here are few tips to help you in this effort.
Articles to Teach
Blogs become popular if there are some good write ups that help in teaching the reader. You can have them short and crisp but ensure that they have steps or “how to” references. Generally known as “pillar” articles, you can have at least five such articles in your blog section.
Each day, post a new blog that has some fresh news or tips. This would ensure that the blog is working and up-to-date. Curious readers would slowly make it their habit to come back once to your blog site every day.
Apt Domain Name
What does your blog highlight? What can a reader expect from your blog – serious note, friendly note, satire, etc? Make sure your domain name shows what content that blogs would content.
Commenting on Other Blogs
If you wish others to read your blogs and talk about your articles, make sure you do the same for other blogs too. When you start commenting on other posts, and just place link of your blog in the end, the word spreads. You never know how other readers get back to your site.
Using Trackback and backlinks in Posts
Trackback leaves an incomplete summary of your blog to the other blog entry. It appears like a comment and helps to communicate with other blog writers. It leaves behind a link from the other blog to your site and allows the readers to follow the path. As a result, readers from other blogs may come back to your site to read your blog.
Publish Comments of Others
Just writing blogs don’t help much unless you get comments. A powerful write up can have numerous comments. More are the comments, more popular is the blog. So, you need to encourage comments. Responding to comments, especially if it requires the author to reply, is a must to ensure that the popularity picks up.
Participate in Blog Carnival
Submitting blogs to carnival – a post where numerous blogs on similar topic is posted. This ensures that the blogs get links back to their site. It increases a sudden increase in readership.
Submitting to Blogtopsites.com & EzineArticles.com
You can also submit the blogs to various blog-collecting sites which greatly increase readership to the site. Roughly, you can get at least 10 readers per day if you post blogs to Blogtopsites.com.
Submitting Optimized Blogs to RSS
RSS feed is a good way to promote blogs. However, make sure you optimize your blogs with relevant keywords so that the reader is able to locate your blog.
Blog Marketing is an ongoing job and you need to keep supplying fresh content tenaciously.