Jan 02 2010

The Power of Social Media Marketing and SEO

SEO Company Tampa SEO Services Tampa

SEO Company Tampa SEO Services Tampa

Search Engine Optimization (SEO) have always been important in getting traffic, awareness, prestige, and roping potential customers from remote areas of the world. Today, SEO is however, not the only means of promoting one’s business online. The social media marketing (SMM) technique has become quite popular where content rules the roost in the form of a blog, article, or press release. The combination of SEO and SMM is quite remarkable in promoting the site, communicating with business associates, and generating leads.

Importance of SMM in SEO – Link Popularity

SEO done successfully gives rise to top ranking in search engines. Often, experts say that the two aspects are interdependent. SEO requires websites to have quality, inbound links. Link programs done in SEO are forced and boring. Many a times, the websites don’t even answer the mails. However, there are other methods to generate quality links for link popularity – which is so vital in SEO.

A new website or a start up online hub would face a lot of difficulty in generating quality links without having much experience in the field as SEO link building requires testimonials, prestigious history to back the claim.

In social media network, an efficient entrepreneur would just have to publish an article and get it posted in the homepage of Digg. Within minutes, thousands of traffic flows in to the site to take a quick look at the website. So, if you wish to have quality links from good, authority websites, you can do so by social bookmarking.

Traffic – Quality Users

Often SEO generates traffic and large number of users can throng a particular website when it attains top ranking for specific keywords. But, many users here are just curious onlookers who only wish to browse the site out of curiosity.

This aspect sharply differs from SMM does to your website. The traffic who get information from social media sites, are in general, quality traffic who are interested to either trade business with the site or buy a product. These users come to the site after reading some good articles of your website. Either they require more information, or want to actively associate themselves with the site.

Lastly, Generating Awareness

Social media networking sites are very important today as they have a lot of valuable resources to share with people. Getting listed in SMM in turn would help you get a good ranking in search engine result pages (SERP) in no time. On the other hand, if you were to depend on SEO methods only, you’d have to wait for 3-6 months to get the results.

As the PR value of the social media networking sites are quite good, you are sure to get a good PR value yourself if you were to get a link from such a site.

So, a blend of both SEO techniques with SMM can work wonders for your site in promoting it to reach to quality traffic. In short, the power of the combined effort of SEO and SMM is quite formidable indeed.

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Dec 30 2009

The Power of Social Media Marketing in Achieving Top Google SEO Results

Google SEO demands top ranking that is long-lasting. One of the key parameters which help in consolidating the top ranking in noted search engines, such as Google, is link popularity. However, creating quality inbound links is not easy at all. Does social media networking help in achieving high quality links? Let’s see how this concept has gathered a good momentum to achieve top Google SEO results. 

Social Media Marketing

Social Media Marketing (SMM) is an online marketing strategy which uses social networks, to increase sales prospects, awareness, and marketing abilities of a business. Here, the website owner participates in online communities, blogs, and other social media sites, such as YouTube, Flickr, Facebook, and Twitter, and so on to form social networks. 

The members share data, links, sites, news, information, and opinions. In doing this, the social networking increases links, quality inbound links, and communication among likeminded websites. 

Building Links

If you were to have an account in Twitter social media site, and link it to your website, you’d soon see how members flow in. One member brings in his followers too, to your website. As a result, there would be thousands of links pointing to your website from just few tweets. 

Although building links through SEO is a monotonous job and you may not receive answers from most link exchange offers you mail, the same is not true for social media network. 

Inbound, Quality Links

Along with links, you are also communicating with your tweets. Each link would ultimately reach to thousands of users across the globe. Search engine spiders automatically take a note of the links and index them. These are nothing but quality, inbound links as users come to your website to get some information or transact a deal. 

The listing or ranking in search engine considerably increase. The inbound links that arrive through social media networks are natural links and not reciprocal ones. They are neither purchased nor negotiated by the other websites. As a result, the quality links help immensely in shaping the future of the website. Within days the website achieves top Google SEO ranking. 

Communication and Management

Becoming avid members of social media sites brings prestige and awareness in the online world. If you have a good reputation, you can end up being listed in the first page of the search engine results when relevant keyword is searched in the search engines. 

You can make a head start with this option by talking about your company with members in YouTube, MySpace, or Digg social media sites. Don’t forget about users who are avidly looking for opportunities to tarnish your image here as well. 

Social Media Ranking

The power of social media marketing is immense. If you are a newbie entrepreneur and looking for top ranking in Google, try getting the top slot in social media network. As these sites rank well in search engines, you’d get more coverage and awareness if you were to optimize your website for social media networks. 

The ranking would build awareness, prestige, and links for your website. SEO ranking would not be far away from this point. 

The power of social media marketing is huge in achieving top Google SEO results. Directly, indirectly, it helps to boost the ranking. If you are not careful, it can even lower your SEO results. So, social media marketing is here to stay as a formidable online power.

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