Search Engine Optimization (SEO) have always been important in getting traffic, awareness, prestige, and roping potential customers from remote areas of the world. Today, SEO is however, not the only means of promoting one’s business online. The social media marketing (SMM) technique has become quite popular where content rules the roost in the form of a blog, article, or press release. The combination of SEO and SMM is quite remarkable in promoting the site, communicating with business associates, and generating leads.
Importance of SMM in SEO – Link Popularity
SEO done successfully gives rise to top ranking in search engines. Often, experts say that the two aspects are interdependent. SEO requires websites to have quality, inbound links. Link programs done in SEO are forced and boring. Many a times, the websites don’t even answer the mails. However, there are other methods to generate quality links for link popularity – which is so vital in SEO.
A new website or a start up online hub would face a lot of difficulty in generating quality links without having much experience in the field as SEO link building requires testimonials, prestigious history to back the claim.
In social media network, an efficient entrepreneur would just have to publish an article and get it posted in the homepage of Digg. Within minutes, thousands of traffic flows in to the site to take a quick look at the website. So, if you wish to have quality links from good, authority websites, you can do so by social bookmarking.
Traffic – Quality Users
Often SEO generates traffic and large number of users can throng a particular website when it attains top ranking for specific keywords. But, many users here are just curious onlookers who only wish to browse the site out of curiosity.
This aspect sharply differs from SMM does to your website. The traffic who get information from social media sites, are in general, quality traffic who are interested to either trade business with the site or buy a product. These users come to the site after reading some good articles of your website. Either they require more information, or want to actively associate themselves with the site.
Lastly, Generating Awareness
Social media networking sites are very important today as they have a lot of valuable resources to share with people. Getting listed in SMM in turn would help you get a good ranking in search engine result pages (SERP) in no time. On the other hand, if you were to depend on SEO methods only, you’d have to wait for 3-6 months to get the results.
As the PR value of the social media networking sites are quite good, you are sure to get a good PR value yourself if you were to get a link from such a site.
So, a blend of both SEO techniques with SMM can work wonders for your site in promoting it to reach to quality traffic. In short, the power of the combined effort of SEO and SMM is quite formidable indeed.