A website which gets 10,000 surfers daily and that too, instantly is worth the hard work that has gone in creating it. However, website design is not the only criterion which ropes in traffic. What matters is the Internet Marketing strategy. A few years ago, web marketing included email promotions or Search Engine Optimization (SEO) efforts. With the rise of Web 2.0 technology, the concept of Internet marketing has changed immensely. The beginning of Social Media Optimization (SMO) has caught up sites like a rapid fire. Check out how SMO and its promotion help in roping in thousands of surfers at one go, immediately.
What is Social Media Networking
There are many sites where the end-user or the surfer can change the content by publishing some new text, image, sound clipping, videos, and so on. The web master makes sure that the content is up and published but does not tweak with it. So, social media networking sites works in a way where users become members and post their thoughts in form of blogs or articles, or share data in the form of images or links.
As other members who share similar interests, check out the site or the blog, they post their thoughts and comments. In time, the awareness or viral marketing of the content, link, or image spreads in geometric proportions. In a nutshell, this is how a social media works.
What is SMO
Awareness of an article posted in a social media site would automatically bring exposure to the site which has posted the article. Often, articles or blogs make headlines in social media content-related directories. Once your blog creates a flutter in the social media site, you get a sudden gush of traffic to your site.
This traffic is mostly those who are interested to transact with the website – either subscribe to a newsletter or buy a product or hire a service. In a nutshell, SMO bring traffic – quality traffic – the instant an article or an image is promoted in the social media site.
Conducting Business Marketing
SMO allows you to promote business. The surfers are essentially sales leads and business prospects who use the social media sites as a reference to know about your site. If you are looking for brand identity, instant link building, and immediate sales, you should trust SMO and its promotional activities to do the trick.
Not only this, traffic are often tapped on specific geographical or demographical areas. SEO is a slow process unlike SMO and cannot also tap all the market segments. SMO supersedes SEO in this regard as it ropes in traffic from remote locations too.
Better Visibility and Instant Traffic
As like-minded people interact in a social media networking site, a promotion in social media site can bring instant visibility. You can check how traffic flows in with interested partners and associates who want to conduct business with you. You are known. Your business is known. And, you get a visibility and prestige that brings a huge gush of traffic to your site.
All in all, SMO is an important source that generates thousands of traffic – daily and instantaneously. Before you’ve blinked your eyelid, your presence in the online world is noticed by interested people around you.