It is a dream for every website owner to get the first rank on results provided by search engines like Google, Yahoo, and MSN etc as the competition has increased to such an extent that there are thousands of websites which are made every day but are never indexed by a good search engine with a good rank. SEO is a gem for every website owner to promote his website and his products and services which are offered by the website.
There are many tips and tricks available to help people to make a good SEO optimized website. In the discussion below we will be using some clean methods to get a better ranking and not those black tricks because if those black tricks are identified by the search engine then your website could be banned forever. So, it is always safer to go for clean methods.
We will be learning some good SEO solutions which should be used while developing a website.
First of all, the content which resides on your website must be relevant and interesting. It must be fresh and should have certain facts which are new for people. Keywords are the words which are actually seen by the search engine while searching for websites when a user enters some words or phrases about which he wants to search. So doing a little research on the keywords would help to bring your website on the top. Keywords must be short and should be different for SEO. While specifying the keywords for your website, you must keep in mind that you should use those keywords which are generic and not trade specific. The density of the keywords in your main content must also be good.
Secondly, avoid using Frames, Flash and Splash as much as possible as the content which is placed inside flash, Frames is completely ignored by the search engines. Try to use CSS as much as possible; it is used to give a proper style in a defined way to your webpage. Try to use lesser images as it increases the load time of your website. Using more and more attributes of image tag such as the ‘alt’ attribute will help to define your webpage in a greater detail to the search engine. Try to use text in the ‘alt’ tag which is relevant and related to your website. It will help the search engine while indexing your page.
Thirdly, try to promote your website by using back linking and posting more and more about your website on social website such as facebook, Twitter. One can post videos related to the website as nowadays people are more interested in watching than reading and is a good SEO solution.
Careful usage of Inbound linking, outbound linking and cross-linking- Care should be taken while linking your website. Inbound links of your website should be present on reputable websites and out bound links i.e. links which are used on you website which links to some other website should be kept minimum as the search engine does not like a web page with large number of links. Cross-linking can also be used on relevant pages of a website.