Content can make or break your online presence. It is quite evident that only having a website would not help in attracting customers. Your site should be Search Engine Optimization (SEO) friendly. It should get top ranking in noted search engines, such as Google, Yahoo, and Bing. Search engines scan the content of a website and ranks it in the form of Search Engine Result Pages (SERP). If your site gets a good rank, you are bound to get traffic. However, sites don’t get good ranking even after the content has been tweaked for optimization. What’s the issue behind this failure? In short, how does content be responsible for your online presence? Read on to know more.
It is quite an in thing to have an RSS feeds on your site to make it content-friendly. In many SEO techniques, the SEO experts use RSS feeds as a part of Content Management System (CMS) to boost fresh content each day.
However, RSS feeds have the option of using content from yet another site. Even blogs, opinions, comments are copied and place in websites as RSS feeds. Although you may feel it is boosting your website ranking, you are not doing anything good. On the contrary, this action is not ethical – known as scraping.
The result can be alarming. Google and other search engines would only blacklist your website and summarily remove it from the SERPs. With no links of your website, your online presence is bound to be a fiasco.
Exclusive Write Ups
Content is the king – this adage has been a well-accepted fact from a long time to come. However, your website should be content-centric with relevant, informative, yet catchy web content, articles, and blogs. Make sure you use the blog section to discuss issues about your business.
Any piece of content that is written in a website needs to be polished and prestigious. The articles should also be subjected to criticisms. You can promote your website by submitting your articles – those that are exclusively for your website – to directories. Your website reference in the articles would promote your online presence.
Content with Difference
There are many directories which offer similar content on a particular topic. It can be clearly seen that the content is written subjectively and does not address a particular website. If you want your website to shine in the online world, ensure that the articles or blogs are especially made to address your online business.
In short, there must be something unique in your articles which clearly show that it is an article based on your website.
Lastly, don’t forget to start today. Write, edit, change, and again write the content. It is through rigorous practice that you can succeed in showing the prowess of your website through content.