The Real Estate business is truly unique in the sense that most people will only engage in it once or twice in their entire life.
And since purchasing property is such a complicated matter, Real Estate businesses have laboriously pursued every means to make this transaction as easy, and as informative as possible.
This explains the plethora of agents, advertisements, listings, open houses, and gimmicks realtors employ just to attract potential buyers, who, understandably so are squeamish about jumping headlong into such a big investment without thinking everything over.
However, there is great satisfaction in being able to close a successful deal with a client. This is especially true when the client is satisfied and heartily recommends the agent/broker to his friends who may be considering purchasing homes too.
Transition to the Information Age
Today’s buyers and sellers turn to the Internet first. To be competitive, Real Estate businesses have started to tap into the power of the internet. Successful websites will more than pay for themselves with the business it generates and the time it saves.
The beauty of the internet is that it puts so much information in the hands of users in an instant and in the comfort of their homes. On the flip side, sellers are now able to push that information to the buyer’s table reliably, instantly, and most importantly – inexpensively.
Real Estate businesses should realize that potential buyers nowadays desire to see many options. Before deciding on purchasing a home, they now do research on the internet, scanning for good deals and supporting information to help them weigh their decision.
If a Real Estate business does not adapt to this need, or to the growing power of information technology, it may find itself lagging behind the competition.
In America alone there are close to 70 million users of the internet. What business would not want to have advertising mileage in this medium? The cost of advertisement on this medium may cost anywhere from nothing to a few hundred dollars.
In any rate that still makes for a great deal.
A buyer seeks information – what does the agent do? In the older days, they would fax documents, call long distance, send snail mail, and such. This sort of communication made facilitating a sale sometimes tedious and backbreaking.
Today’s information architecture allows buyers and sellers to shuttle mail, images, data, and others at a snap. This too is, like internet advertisement, inexpensive.
Realtors can pitch to not just one buyer at a time, but as many as can access his website. And the good thing about that is that he does not have to repeat himself for each customer.