A killer landing page is the web page which ruthlessly sucks in quality traffic from all parts of the world in an enticing yet lucid way. It builds trust among others, and as a result, users find it best to change over to customers. How to create a killer landing page? What should be the structure? Here are some rules to highlight this point.
Answering the User’s Need
A user must have clicked the adword link with the view to get some important information or to buy a product. Your landing page should ideally answer this query or satisfy his needs quickly and effortlessly.
Creating One Theme
To ensure this works best, create one theme and don’t side-track this point while highlighting the USP of the product. For instance, if you wish the user to subscribe to a newsletter, ensure that you refer to this point as the main subject matter.
Using Headlines, Topics – Keyword Centric
Landing page should be interspersed with the keyword on which the user had found the link. For instance, if the keyword is “sleek digital camera”, the landing page should highlight only the ones which are sleek and not all cameras. In fact, some websites choose the homepage as the landing page for all keywords. This is also not the right technique if you wish to have a killer landing page structure.
Forming a Story-Line
If you wish your users to read through the landing page and change to customers, have a unique story-line. For instance, you may start the topic with a problem and end up with resolving the problem. You should also highlight the benefits of the product using which the problem was solved.
Using Lucid, Informative, Short Sentences
A lot depends on the language of the text. You cannot expect a user to read on a long paragraph. The user is looking for options to buy or know a tip or a trick. He does not want to know the entire story.
Use subtle phrases, catch-points, eye-catching sentences to keep the users glued to the content. Don’t forget that the content should also be informative but lucid at the same time.
Specifying “What’s in it for Me?”
The landing page should highlight the “what’s in it for me?” theme in a novel way. Why not showcase your strong points in the business. Why is it that the users would choose you and not your customers? Find out the key point that marks the difference and elaborate it here.
When you make a statement which is realistic and true, trust builds up. Don’t brag about something you cannot fulfill in reality. Ensure that the customers can get aback to you whenever they need you. Showcase the objective results you have obtained in the past instead of vaguely making a point.
In short, you should make sure that you are concerned about your customer’s problems and have an answer to them. Support this statement or claim by stating facts. Users would immediately become interested in your business and its products.
Using Call for Action
When you want your users to buy a product, directly and clearly place a button – Buy Me – and link it to page that deals with transaction. Make sure that call for action option is supported by fast and simple transaction cycle.
Conduct tests and ask for opinion after all this. Killer landing page structure requires some tweaking before it is finally ready.