According to Wikipedia: “Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, but depending on the service’s features, may be saved privately, shared only with specific people or groups, shared only inside certain networks, or another combination of publicness and privateness.”
Social bookmarking helps build a site or business’ traffic both directly and through indirect benefits.
Who Are The Major Players: Nowadays there are 1000’s of social bookmarking services available, so choosing which ones to focus on can be quite confusing. The key is getting started with some of the major players, as they are likely to get spidered by search engines more often, and are more likely to send you visitors directly from their services due to the volume of members. Here are 10 bookmarking services to get started (by no means a top 10):
Social Bookmarking Strategy
Bookmark Your Own Site; Get the ball rolling by exploring some social bookmarking sites and actually bookmarking your own web pages. By listing them on a few of the major social bookmarking sites, with relevant titles, descriptions and tags, your already opening your site up to a multitude of potential new visitors.
Provide Tools for Others to Bookmark your Web Pages/Content. The easiest way to increase the number of social bookmark references/links your have, is by using bookmarklets (images and links that provide users with one-click access to bookmark your content). By adding these to every page on your website or blog, people are more likely to make your content a part of their favorites.
Give Visitors a Reason to Favorite Your Website While there are probably several people out there that will bookmark your web pages already based on the content/information/product you offer, it doesn’t hurt to encourage the behavior. Internet users love unique valuable resources and content, whether that’s a tool, white paper, report, stats, product service…so dig deep and give them a reason to favorite you…!