The importance of Search Engine Optimization (SEO) cannot escape anyone, who plans to create waves with his work of art. Today, websites need to have an appealing and aesthetic website design along with optimized content, graphics, and layout. As a webmaster, you need take a look at authentic guidelines on website designing and optimization work before embarking in your endeavor. If you don’t do your homework well, you might well hit a wall in the dark.
Content Focused on Target Audience
You need to understand the business conducted by the website owner before designing the website. For instance, the content should not only related to the subject your website is dealing, but also have a lucid and contemporary language, diction, etc to suit the readers or the target audience.
Selecting the Right Keywords
Choosing the correct keywords and interspersing them in your website is one of the important factors that make a website design successful. Don’t forget that there are competitive keywords and some which are not so prominent. If you are targeting competitive keywords, ensure that you follow all the SEO rules to place them in your website.
Creating a Site Map
Search engines give a lot of credence to sites which have effortless navigation. This signifies that there must a site map which gives the schematic orientation of the pages and the sub-pages. Although it is important to have consistency in design and layout, users are often left baffled with the numerous links and sub-pages in a site.
Sometimes the Personal page would only consist for company information while contact information would be kept in a separate page. Nothing is wrong unless you are using something illogical or inconsistence in your navigation. However, a good site would always help users at any point of time to go back to where he was and go to yet anther new page. Site maps help in this endeavor brilliantly. The search engine spiders too depend on site maps to help them scan the website.
Building Quality Links
All pages should be reached within a single or double click. Don’t forget to fix broker links. You can use Google’s freeware, link checker tool, to help find out any broken links available in the site. A broken link, if available while scanning the site, automatically cancels the site from being scanned by search engine spiders.
You should ensure that coding is spic-n-span and without any errors. One mistake in an HTML coding can ruin the prospects of search engine spiders from scanning the site. You can use HTML validator tool to find out any coding errors in the site.
Avoiding Bad Designs
Avoid using hidden text or links, cloaking or dubious redirects, sending automated queries to Google, loading a website with long refresh rate, etc.
Lastly, keep your innovation and artistic flair in tune with SEO rules. You would surely make a top ranking website.