Pay-per-Click (PPC) is a novel way to get quality traffic to your website. Although, webmasters have to pay certain amount to the host site for each click, PPC is quite lucrative in roping in quality customers – and consequently, generating better Return of Investment (ROI). However, if the clicks do not produce high conversion rate, PPC campaign would generate loss. Our Search Engine Optimization (SEO) Company in Tampa is equipped with efficient PPC techniques so that you can get 5000 percent conversions for the total number of clicks that an advert link gets on an average. Check out some reasons why the result is optimistic.
Content for the Advert
The advert has to be catchy, keyword-centric, and lucid for all users to understand its meaning. The content should be ideally short – as you cannot have a link that is verbose. The advert should also attract the user to find some information by clicking the link. For instance, the advert for a printer selling company could be, “LaserJet Printer at a price equivalent to Inkjet one”.
When the user clicks the link, he would like to know the price of the LaserJet printer and the features it offers. A comparative chart of the cost of an Inkjet printer and other LaserJet printers can be an added advantage. What is required is that the PPC service provider, such as SEO Company in Tampa, finds out a way to address this issue with great dexterity.
Apt Landing Page
A landing page does not necessarily have to be the homepage of the website. For instance, if you are looking for options to check out the price of LaserJet with Inkjet, a homepage or contact us page does not answer your question. The apt landing page should be a comparative study of the printers.
Our SEO Company at Tampa looks into this aspect carefully to create just the right landing page. Remember, landing pages can be many depending on the advert you are placing on a Search Engine Research Page (SERP).
Don’t forget to create landing pages which are keyword-centric and has all the parameters of optimization.
Smooth Transaction Process
A PPC campaign would offer excellent conversions only if the entire process of buying and selling is done smoothly. For instance, users should be guided to go the catalog page, transaction page, shipping information page, and so on. At any point of time, the user should not be left confused without knowing what to do next. If this happens, he’d simply move out of the site. And, you’d lose a potential customer.
Intuitive navigation, well-explained and illustrated instructions, simple e-commerce architecture go a long way to make a PPC campaign successful.
Monitoring and Tweaking
Although you may have finished your PPC process – such as writing the adverts, creating landing pages, finalizing the SERPs, and so on, work is still far from being over. You need to constantly monitor the PPC campaign. Check, edit, and rework if necessary to ensure that your work is nearing the best.
PPC conversions can be par excellent if you are constantly on your toes to understand the need and the problem of the surfers. It is the trust and efficiency that helps a PPC campaign to bring better conversion rates.