Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?
Don’t worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking factor.
“Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast,” says Cutts. “It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.”
Page Speed performs several tests on a site’s web server configuration and front-end code. These tests are based on a set of best practices known to enhance web page performance. Webmasters who run Page Speed on their pages get a set of scores for each page, as well as helpful suggestions on how to improve its performance.
Why should you use Page Speed?
Make your site faster.
Keep Internet users engaged with your site.
Reduce your bandwidth and hosting costs.
Improve the web!
Please Install Page Speed - http://code.google.com/speed/page-speed/download.html