Online Web marketing, in a short period of time, has substituted traditional marketing. Web marketing, also known as e-marketing, web advertising, refers to marketing of various products and services on internet to attract potential clients. Internet is a good medium for marketing as it provides a global medium for marketing your products and services and has no physical boundaries of your company’ actual physical location.
Web marketing has various facets which includes everything from designing a website to sales. It includes getting your website online, developing it in such a manner that it is efficient and fast, marketing your website which sells your products. Online Web Marketing does not only mean to make your website online, it also includes proper strategies which should be made to make your website visible enough on the internet so as to bring customers.
To make your website fairly visible online, you should follow some of the most important steps listed below:-
SEO (Search Engine optimization): While building a website for marketing your product, you want maximum people to visit your website and view your product. A person would visit your website either directly by providing the address or through searching it on some search engine such as Google, yahoo. You could get maximum people on your website when your website is ranked on the first page and also on the top. To make your website SEO you should avoid developing a website using frames and flash. These two things should be kept in mind and should be your priority as if your content is placed inside frames or flash files then it will be ignored by the search engine. Keep the researched keywords in the title tag of your HTML document and make sure that the density of those key words is good in your website content.
SEM (Search Engine Marketing): It is another form of online web marketing which includes providing advertisements of your site on third party’s website. With SEM the advertisement of your website is fairly visible in ranking and searches in search engine results.
Social media marketing: It is a very good option to promote your website and your products as nowadays people of every age group use social networking sites and people spend a large share of their time on these websites such as Youtube, Facebook, and Twitter.
Blogging: Start blogging as soon as possible, even before your website is online. Add backlinks of your website on other’s website or stay active on some very popular forum or blogs where you could add more information about your products and services. Add comment wherever relevant ad use links of your websites along. Add signature of yours along with a link to your website and manually send e-mails to a large no of people who, you think, will be interested in seeing or buying your product.
Article and video marketing: With the advancement in technology people spend most of their time near their computer systems. Most of them prefer reading stuff online. So why not post some interesting information about your products and services on top article directories. Make sure, whatever you write should be interesting enough to attract more and more people. You could also make a video of your product and post it on some famous websites from where people could see and know more about your product.