Website analysis focuses on helping webmasters and website owners understand the importance of certain website characteristics, quality of information and functionalities, through a professional evaluation and rating. Search Engines such as Google, Yahoo, MSN, etc are a real time direct line to the most active, qualified, and purchase motivated segment of your target audience.
For clients who want to optimize an existing website for search engines, one of the primary steps is analyzing that existing site and comparing its attributes with best practices for search engine optimization (SEO). Our analysis takes into account not only ways to improve the ranking of a particular page or the website as a whole, but opportunities to improve usability and drive sales and/or leads.
- Detailed, real-time and interactive reports.
- Detailed traffic analysis shows you unique visitors, returning visitors, visits and page views.
- Competitive Analysis
Key Phrase Rankings
Number of pages currently indexed by the major search engines
Number of backward links (link popularity)
- Current SEO Analysis
Title review
Metatag review
Content review
Current Stats Analysis (if stats are provided)
Technical Assessment
- Keyword Research
Analysis and suggestions for best keyphrases to target
- Usability Study
Navigation review
Design and layout recommendations
Page download times
Browser compatibility check
Shopping cart or checkout process review
Accessibility issues
Review for errors, bad copy, broken links
- Copywriting/Marketing Analysis
Appeal to target audience
Writing style and content overview
Additional content recommendations