- Ankita Mathor
Market research is the soul of internet business.Its all about who is searching and what they are searching for & the first and most important step in all aspects of search engine optimization is understanding which keywords (and keyphrases) are both suitable and realistic to go after for your online presence.
Keyword research truly is the life blood of internet marketing. Keyword research is not only about choosing high frequency keywords to direct traffic to your website but to draw the web traffic seeking to buy your products using relevant keywords. For the purposes of this conversation however we will rigorously concentrate on evaluating the best keywords to use in order to increase conversions from visitors that come by way of the major search engines.
Web marketing research is about conducting research (usually statistical analysis) to understand web marketing issues.Keyword research gets you well acquainted with your target market..
The process of a research project includes: how do find company and industry information, how to create surveys, how to do inexpensive research and other useful research techniques, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations. Keyword research is the first step to organic search engine optimization or pay-per-click campaign. It's one of the first things to do when building a website, starting a small business online, starting your SEO or setting up a pay-per-click campaign. Even before your register your domain name, you should know exactly which keyword phrases your site will target.
Research suggests that users are more likely to find what they are looking for when conducting searches using key phrases of two to three words in length.
Wordtracker, a fee-based keyword research service, is a brilliant tool, but few people know how to effectively use it. People will often use Wordtracker's Exact/Precise Search tool. While this is a handy tool to monitor your keyword research later on in your campaign (more about that later), it's not the best option when researching those unique search phrases that will stand you apart from your competitors.
The Overture Keyword Suggestion Tool is a fairly good tool, especially if you have no money for Wordtracker access. However, this tool is limited, and SEO's know that the search numbers are skewed, but I use it sometimes in conjunction with Wordtracker and as an alternative keyword tool.
Google Keyword Sandbox allows me to access the Google AdWords keyword suggestion tool; a database of known phrases that are bid on for Google Pay Per Click bidding. Running some of these suggested phrases through Wordtracker can be very revealing.
Keyword Live is a free tool by AnalogX that allows you to calculate what keywords are the most popular from several popular search engines - in realtime.
Keyword research is the act of researching keyword phrases that are currently being typed in by Internet viewers. This research is tailored to the theme of the website, the goals of the website and the content of the website. The keyword research process can take anywhere from 30 minutes to one hour per keyword being researched. It's a long and very tedious process.
Because to reach your target audience on the Internet, you need to know what they are typing in at the search engines. After all, why go through the long process of getting your website optimized and marketed on the search engines if you are marketing keyword phrases that no one is typing in?
Keyword research is not about choosing the most frequently used keywords but to select the most popular keywords used by your target audience to find your product. Poorly performed keyword research increases the cost of your marketing campaign by focusing on keywords which are difficult to optimize for SEO. Also, a poorly performed keyword analysis can cause wastage of your budget by focusing on irrelevant keywords.