Website Optimization India provides skilled and professional developers / programmers for zen cart development work having more than 3 years of experience in PHP / Zen Cart. Our developers have customized and integrated drupal on many corporate websites and due to its prominence most of the clients prefer zen cart.

our dedicated Zen Cart developer are experts providing you complete solution to your Zen Cart services needs. They are always at your service ensuring that your job will be done in time with the finest accuracy and available for business requirements. Our Zen Cart developers/webmasters are university Graduates with four years professional IT education. Their area of expertise includes ecommerce-shopping cart, dynamic website development, database management, project management, security and more.

Zen Cart is an open source e-commerce solution based on the PHP programming language and a MySQL database. The Zen Cart home page provides a great overview of the project. Not only does Zen Cart offer a very long list of features, the system is designed with both store owners and web developers in mind. There's no sacrifice of usability or power. You get everything you need to maintain a professional, robust shopping cart web site for an unlimited number of products. Products, pricing, shipping, newsletters, sales and more are managed by the store owner through the administration area. The shopping cart is already set up to receive payments from any major credit card and several popular payment gateway services are included.

Art of E-Commerce

Zen Cart truly is the art of e-commerce; free, user-friendly, open source shopping cart software. The ecommerce web site design program is being developed by group of like-minded shop owners, programmers, designers, and consultants that think ecommerce web design could be and should be done differently. Some shopping cart "solutions" seem to be complicated programming exercises instead of responding to users' needs, Zen Cart puts the merchants and shoppers requirements first. Similarly, other shopping cart software programs are nearly impossible to install and use without an IT degree, Zen Cart can be installed and set-up by anyone with the most basic web site building and computer skills. There are hundreds of shopping cart programs available, but none come close to offering the level of options, features and support available with Zen Cart. Even the commercial programs have a hard time competing.

User Friendly

The great thing about Zen Cart is that anyone with basic computer skills can manage their own shopping cart. Zen cart is ready to go right out of the box. Installation is automated and the administration area is very user-friendly. All you need is a merchant account. One caveat: unless you want your store to look exactly like hundreds of others that use Zen Cart, invest in some professional web design services to customize the look and feel of your web site.

Payment

There is a wide range of payment gateways available for Zen Cart. Only a few are installed by default, but many more are available for download. Installing new payment modules (or other modules) is a relatively pain free experience, and while it could be simplified further, is definitely better than most. There is no cutting and pasting of code, simply a matter of copying a few files into the right places. There's a good chance your payment gateway of choice is supported by Zen Cart.

Shipping and Taxes

The shipping module is also very impressive. There is a very flexible range of options, but despite it's power, it's relatively easy to use. All the options you'd expect - shipping by weight, by number of products, flat rate, etc, are all easily supported. Your shipping requirements would have to be quite unusual to not work in a default install. Management of taxes was similar, flexible and easy to use, with support for different regions. Configuring taxes was similarly flexible. An area that could be improved is the checkout process. This process is critical to minimize shopping cart abandonment, and while not bad it could have been made easier. The biggest objection was that it was unclear to the customer when payment was to be handled. While most Zen Cart shops will probably be using a third party payment processor such as 2CO or Paypal where payment is handled on an external site, in the mind of the customer this is still part of the entire payment process, where as Zen Cart gives the customer the impression that payment is a completely separate step. The Zen Cart developers could take some tips from other products such as CubeCart who handle this process much more smoothly.

Reports

All the reports expected to see are found out of the box. Sales, most popular products, customers, order status, etc, are all available. There isn't any highly sophisticated reports such as sales by search keyword, but that's not found in many expensive carts either. You have all the essential information needed for day to day running.

Advantages of Zen shopping cart

. Easy installation of Zen cart
. Easy customization
. Automated tasks
. Simple navigation
. Single item and volume discounts, sales, special items, gift certificates, etc.
. Search engine optimization of Zen cart (keywords and metatags customizable for each product)
. Multiple languages, currencies and taxes
. Numerous delivery and payment option

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