What does SEO stand for?

SEO is an abbreviation for search engine optimization. SEO appeared on the scene quite recently, about the time the World Wide Web (and HTTP protocol) was born. With a huge number of web sites and the opportunities they brought as effective marketing tools, the idea of influencing search engine rankings using certain methods and skills quickly found its way into people's minds.

Now, organic search engine rankings and the advantages they can bring are becoming a consideration for more and more business owners, and thus SEO is becoming more important.

There are, generally, two main factors that affect search engine rankings: the content of the site's pages and the number and quality of links pointing to it from the rest of the web. By improving your content and making it more relevant to your preferred theme and keywords, you can achieve great results in the organic search engine listings, but links are also very important, as they add authority to your site.